Std 6 MEDIA AWARENESS - 2 (Dated: 19-04-2025)

Hoardings enhance brand visibility, reach a broad audience, and contribute to long-term brand awareness. They are a type of out-of-home advertising that involves displaying images and marketing text on large billboards. While the style of advertising has evolved with digital billboards or hoardings, the essence remains the same - someone needs to pass by to see it.
It teaches valuable lessons in design, communication, and community awareness. Students of class 6th understood how effective hoardings require understanding of audience, location, and purpose, leading to skills in visual communication, brand messaging, and public engagement.